ModaStyle Fashion Influencer Campaign
Emane partnered ModaStyle with micro-influencers and managed a seasonal Instagram campaign. The result: a 200% increase in engagement and a 30% boost in online sales during the campaign period.
2023
Industry
Fashion & Retail
Overview
UrbanEats, a growing local restaurant chain in London, recognized the need to strengthen its digital presence to attract new customers and increase online orders. Their social media accounts were underutilized, with inconsistent branding, sporadic posting, and limited engagement. UrbanEats partnered with Nitip to execute a comprehensive social media makeover, aiming to create a vibrant, unified brand identity online, foster community engagement, and drive measurable business growth.
Process
The project began with a thorough audit of UrbanEats’ existing social media channels and a competitive analysis of similar restaurants in the area. Nitip developed a tailored strategy focused on the target demographic, integrating insights from customer personas and market trends. A new visual identity and content calendar were created, featuring high-quality food photography, behind-the-scenes videos, interactive posts, and special promotions. Consistent, scheduled posting was implemented across Instagram, Facebook, and TikTok, supported by targeted paid advertising campaigns to boost local awareness and online orders. Throughout the campaign, performance was closely monitored and strategies were continuously optimized based on analytics and engagement data.
Result
200% increase in social media engagement across all brand channels during the campaign period
45% growth in website traffic with a significant increase in time spent on product pages
3.5% average engagement rate on influencer content, exceeding industry benchmarks
15,000+ user-generated content pieces created using the campaign hashtag
30% increase in sales of the featured collection compared to previous launches
