GreenLeaf Rebranding & Website Revamp
Nitip led a complete brand refresh for GreenLeaf, including a new logo and a conversion-optimized website. The project resulted in a 3x increase in website traffic and a 60% rise in online inquiries.
2022
Industry
Sustainability
Overview
UrbanEats, a growing local restaurant chain in London, recognized the need to strengthen its digital presence to attract new customers and increase online orders. Their social media accounts were underutilized, with inconsistent branding, sporadic posting, and limited engagement. UrbanEats partnered with Nitip to execute a comprehensive social media makeover, aiming to create a vibrant, unified brand identity online, foster community engagement, and drive measurable business growth.
Process
The project began with a thorough audit of UrbanEats’ existing social media channels and a competitive analysis of similar restaurants in the area. Nitip developed a tailored strategy focused on the target demographic, integrating insights from customer personas and market trends. A new visual identity and content calendar were created, featuring high-quality food photography, behind-the-scenes videos, interactive posts, and special promotions. Consistent, scheduled posting was implemented across Instagram, Facebook, and TikTok, supported by targeted paid advertising campaigns to boost local awareness and online orders. Throughout the campaign, performance was closely monitored and strategies were continuously optimized based on analytics and engagement data.
Result
Significant increase in inbound leads and website traffic year-over-year
Robust growth in social media audience and engagement, positioning GreenLeaf as an industry authority
Improved customer loyalty and retention through clearer messaging and enhanced digital touchpoints
The new website received industry recognition, winning a Gold dotCOMM Award for excellence in manufacturing website design
