TechNest Product Launch Campaign
For TechNest’s new smart home device, Emane designed a multi-channel launch featuring teaser videos, interactive ads, and live Q&A sessions. The launch sold out the first product batch in two weeks and generated 1,000+ qualified leads.
2023
Industry
Technology
Overview
UrbanEats, a growing local restaurant chain in London, recognized the need to strengthen its digital presence to attract new customers and increase online orders. Their social media accounts were underutilized, with inconsistent branding, sporadic posting, and limited engagement. UrbanEats partnered with Nitip to execute a comprehensive social media makeover, aiming to create a vibrant, unified brand identity online, foster community engagement, and drive measurable business growth.
Process
The project began with a thorough audit of UrbanEats’ existing social media channels and a competitive analysis of similar restaurants in the area. Nitip developed a tailored strategy focused on the target demographic, integrating insights from customer personas and market trends. A new visual identity and content calendar were created, featuring high-quality food photography, behind-the-scenes videos, interactive posts, and special promotions. Consistent, scheduled posting was implemented across Instagram, Facebook, and TikTok, supported by targeted paid advertising campaigns to boost local awareness and online orders. Throughout the campaign, performance was closely monitored and strategies were continuously optimized based on analytics and engagement data.
Result
Significant brand growth and heightened market presence across all targeted segments
High engagement rates driven by personalized content and interactive experiences
Widespread buzz generated through influencer collaborations and user-generated content
Valuable customer insights gathered via analytics, enabling further campaign refinement
