EcoRide Sustainable Transport Awareness
For EcoRide, Nitip launched a paid social campaign and organized a virtual community challenge to promote eco-friendly commuting. The initiative reached 150,000+ Londoners and grew EcoRide’s online community by 2,500 members.
2022
Industry
Transportation & Sustainability
Overview
UrbanEats, a growing local restaurant chain in London, recognized the need to strengthen its digital presence to attract new customers and increase online orders. Their social media accounts were underutilized, with inconsistent branding, sporadic posting, and limited engagement. UrbanEats partnered with Nitip to execute a comprehensive social media makeover, aiming to create a vibrant, unified brand identity online, foster community engagement, and drive measurable business growth.
Process
The project began with a thorough audit of UrbanEats’ existing social media channels and a competitive analysis of similar restaurants in the area. Nitip developed a tailored strategy focused on the target demographic, integrating insights from customer personas and market trends. A new visual identity and content calendar were created, featuring high-quality food photography, behind-the-scenes videos, interactive posts, and special promotions. Consistent, scheduled posting was implemented across Instagram, Facebook, and TikTok, supported by targeted paid advertising campaigns to boost local awareness and online orders. Throughout the campaign, performance was closely monitored and strategies were continuously optimized based on analytics and engagement data.
Result
Significant increase in public awareness of sustainable transport options, with a measurable shift in attitudes toward eco-friendly commuting.
Growth in user adoption of EcoRide’s electric scooters, bikes, and public transit integrations, especially among younger demographics6.
High engagement rates during community events and digital campaigns, including thousands of participants in eco-driving and cycling challenges.
Improved public perception of sustainable mobility, with positive feedback from both residents and city officials.
